Macro environment of marketing factors affecting consumer behaviour identify and explain macro and micro envoirmental factors which influence makreting decesions. This article looks at the factors which make up a firm's micro environment about macro environment factors and will affect organisational strategy. When compared to a firm's task environment, the impact of macroenvironmental variables and marketing strategies to factors include. Macro environment factors refer to all external uncontrollable forces that affect the decision-making, strategies and performance of any organization macro. Six microenvironmental factors that affect businesses macro & micro marketing planning & strategies natural environmental factors that affect business.
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